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The Apprentice is back but can Chelmsford’s Ross win Lord Sugar’s investment?

PUBLISHED: 16:53 26 September 2017 | UPDATED: 16:53 26 September 2017

Lord Sugar will see you now. Chelmsford's Ross Fretten takes part in The Apprentice this year. Photo: Freemantle Media / Jim Marks

Lord Sugar will see you now. Chelmsford's Ross Fretten takes part in The Apprentice this year. Photo: Freemantle Media / Jim Marks

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A digital product consultant from Chelmsford is among the candidates battling for Lord Sugar’s investment when The Apprentice returns on Wednesday.

Lord Sugar with this year's candidates. Back row James White, Ross Fretten, Jeff Wan, Andrew Brady. Middle row Jade English, Sarah Lynn, Charles Burns, Bushra Shaikh, Sarah-Jayne Clark, Michaela Wain, Siobhan Smith, Joanna Jarjue, Anisa Topan, Elliot Van Emden, Elizabeth McKenna, Sajan Shah. Front row Danny Grant, Harrison Jones. Photo: Freemantle Media / Jim MarksLord Sugar with this year's candidates. Back row James White, Ross Fretten, Jeff Wan, Andrew Brady. Middle row Jade English, Sarah Lynn, Charles Burns, Bushra Shaikh, Sarah-Jayne Clark, Michaela Wain, Siobhan Smith, Joanna Jarjue, Anisa Topan, Elliot Van Emden, Elizabeth McKenna, Sajan Shah. Front row Danny Grant, Harrison Jones. Photo: Freemantle Media / Jim Marks

Ross Fretten describes himself as quite a polarising person in his audition video; some find him endearing but he thinks he brushes others up the wrong way because “I don’t take people or things very seriously, I just go about getting what I want quickly and have fun doing so – some people don’t appreciate that”.

The 29-year-old, whose job involves helping businesses launch and improve their digital products and services, adds his business plan is “pretty sick” if he says so himself.

Calling himself eccentric or a bit of a creep depending on your perspective, there’s nobody in history he compares himself to or looks up to. He just does what he wants and gets it done.

The passionate and driven Ross – who wishes more people would follow his habit of under promising and over delivering – says he’s tireless and ruthless in pursuing what he wants and succeeds; earning recognition for his ridiculous hard work, creative flair and being “a doer”.

The BBC One show returns at 9pm, October 4.

This year’s tasks reportedly include creating a range of burgers, branding and selling robots, planning corporate experiences and running a doggy day care centre.

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