A new deal has been signed between Ipswich Town and the University of Suffolk to raise their profiles and encourage more students to back the Tractor Boys.

The is for three and a half years during which time the relationship between the two will give students studying in Suffolk  the chance to take up placements at Portman Road to gain experience in professional football and improve their skills.

The University’s branding will take on a notable presence inside Portman Road, promoting it to visitors and supporters of the Club.

Ipswich Star: New university branding has gone up around Portman road.New university branding has gone up around Portman road. (Image: Ipswich Town FC)

Ipswich Town CEO, Mark Ashton, said: “We are delighted to be partnering with the University of Suffolk.

“Both the Football Club and University share many of the same values and both take great pride in showcasing the best of our county to the wider world, which we both believe to be a vital part of our roles within our community.”

Pro vice chancellor Prof Gurpreet Jagpal said: “The University has a central role to play in building the success and community of Ipswich and Suffolk and we are proud to support our county’s leading football club.

“Our work with businesses is key to the area’s economic success and our partnership with the football club will also provide opportunities for our students.”

Katie Pickard from the Students’ Union added: “It is so incredibly important for the University and local businesses to collaborate to ensure the success of not only the University but of the town as a whole.

“The University and the football club are massive selling points of Ipswich and it’s great we can work together in promoting Ipswich!

“Not only will this partnership be beneficial for current students and staff, it’s a great selling point to attract future students as well.

"The fact our students will get to work with Ipswich Town FC for their placements is an incredible opportunity.”