Sunny

Sunny

max temp: 13°C

min temp: 6°C

Search

Newmarket-based Powters Sausages targets nationwide growth with new brand identity

PUBLISHED: 12:20 18 July 2017

The new-look Powters Sausages range.

The new-look Powters Sausages range.

Archant

Family-run sausage manufacturer Powters has unveiled a new brand identity, alongside the addition of two new products to its award-winning range.

The latest additions to the Powters Sausages range, Chefs' Pig and Party Pig The latest additions to the Powters Sausages range, Chefs' Pig and Party Pig

The new look is being launched initially on Tesco, Sainsbury’s, Waitrose and Co-op supermarket shelves in East Anglia but will be rolled out across the whole business, including its website and marketing activities.

It forms part of the Newmarket-based company’s ambition to grow sales nationwide and has been designed to communicate clearly the key qualities which differentiate the brand from competitors, including its traditional production methods.

Tristan Powter, marketing director, said: “Powters is all about family, food and farming. Above all we are extremely passionate about the quality of our food so communicating this via our packaging was central to the design brief. The whole team are really, really pleased with the final result.

“It’s been a growing desire to emphasise the unique, more traditional manner in which we produce our sausages so we made the decision to invest in the innovation and expansion of our product range.

“It was extremely important we reflected this with our refreshed identity so we can be easily recognisable on the shelves, light hearted in messaging and quirky with product descriptions without losing our family heritage we share with our loyal following.”

The two new additions to the Powters range are cocktail-sized “Party Pig” sausages, ideal for buffets, and “Chefs’ Pig”, the company’s award-winning Newmarket sausage meat in convenient shelf-ready packaging for consumers to experiment and make their own Powter inspired recipes.

In addition, its low-fat Skinny Pig and premium Prize Pig sausages have now both been certified gluten free to meet the ever-growing demand for the ‘Free From’ market, which industry experts predict will grow by as much as 50% in the next few years.

Tristan Powter added: “Powters is a family-run business who has been involved in farming, sausage making and butchery for five generations since 1881, so we understand more than ever the importance of developing our product range to accommodate the growing demands of our customers.

“I really hope our customers will approve of the refreshed look and taste as much as we do.”

Drivers are being warned the Orwell Bridge will close tonight at 10pm due to strong winds until around 8am tomorrow morning.

An Ipswich town centre road was closed in both directions for around 20 minutes while paramedics treated a man who suffered a cardiac arrest.

The struggle against gangs and knife crime on the streets of Ipswich has got the unanimous backing of the borough at its full meeting at the town’s Corn Exchange.

Another honour for Gipping Homes for the Bartlet convalescent home conversion in Felixstowe.

A national furniture chain which has stores and its head office in the region is looking for a buyer after calling in administrators.

MPs were divided along party lines over the likely impact of the Budget on the lives of their constituents.

The Chancellor announced some very large figures for the NHS in the budget – but health professionals and politicians in East Anglia were still trying to work out what it would mean for services on the ground.

Campaigners shocked by the news that there are no publicly accessible defibrillators in Ipswich town centre once shops shut are taking matters into their own hands.

Plans for a new discounted railcard for 26 to 30-year-olds will be trialled in East Anglia from next month.

Drivers are being warned the Orwell Bridge is likely to shut tonight until tomorrow morning due to forecast high winds.

Most read

Show Job Lists

Topic pages

Newsletter Sign Up

Sign up to receive our regular email newsletter
MyDate24 MyPhotos24