Campaigners have outlined seven reasons why tackling the "horrendous" air pollution in Ipswich must be a priority for the town.
It is believed that more than 38,000 residents are living within 500m of areas with air pollution levels above the national target.
Tony Horner of Ipswich CAN (Clean Air Now) outlines seven crucial reasons we should be combatting this issue.
Better health and wellbeing
Government modelling predicts that around 65 people across Ipswich die from illnesses related to poor air quality every year.
Exposure to high levels of air pollution can lead to a number of health issues, including strokes, heart disease and lung cancer.
Overall, it is believed long-term subjection to man-made air pollution in the UK has an annual effect equivalent to 28,000 to 36,000 deaths.
"For decades, it's been known that air pollution causes a wide range of health conditions - including issues with your lungs, heart and brain," said Tony.
"This year, studies have shown it is also linked to dementia and health defects.
"These issues can affect all ages, from children to those in their old age.
"So tackling this problem can have so many health benefits for all of us."
Less congestion
The town's traffic system has long been the subject of much criticism.
Tony argues installing methods of tackling air pollution could reduce the amount of vehicles on the road and improve the experience for those living in Ipswich.
"The cause of air pollution is overwhelmingly vehicles so to tackle this, we need to reduce congestion," said Tony.
"We're often told that there is no alternative but other areas have done some really great work to do this, including implementing things such as zero-emission zones.
"On top of that, we need safer cycling, better park and rides and improved bus services.
"That make a difference not only to the amount of traffic on the road, but would improve the town's health."
Save money
As the cost of living crisis rages on and the cost of running a car continues to rise, Tony argues tackling air pollution and saving money can easily go hand in hand.
"You can save on fuel, repairs and the price of car parking," he said.
"Alternatives like cycling can be cheaper but also faster than driving as a result of the terrible congestion we've got in the town.
"What is supposed to be a five minute drive can take around 20.
"So cycling and other alternatives can be cheaper, faster and healthier."
Safer and more desirable place to live
Ipswich CAN also argue that tackling air pollution can make the town more desirable for both visitors and those already living here.
Tony says the current structure is wasting its potential and a more sustainable future could help the town thrive.
"Ipswich is fantastic. It's culturally brilliant," said Tony.
"It's got so much to offer but it's spoilt by a 20th Century model.
"If we could improve public transport and it became easier to get into the town then it would be more appealing.
"At the end of the day, those towns that embrace the 21st Century will be those that thrive.
"If we don't, then we run the risk of becoming less and less relevant."
Tony also highlighted:
- The Council's legal responsibility to reduce air pollution levels to the legal limit.
- A reduction of greenhouse gases, meaning the town can contribute to a global issue.
- A path to a sustainable and people-friendly town.
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