Ipswich's first BrewDog will not be at the Waterfront as the company announces it is withdrawing its plans. 

The company says it is "committed" to opening a bar in the town in the future. 

The news will come as a huge blow to the town as the proposed £750,000 bar was "badly needed in the town," according to one Ipswich Borough Councillor. 

Ipswich Star: BrewDog was expected to open in 5 Albion Wharf along Ipswich WaterfrontBrewDog was expected to open in 5 Albion Wharf along Ipswich Waterfront (Image: Newsquest)

In September the company announced it would be continuing with its plans to open in the town despite the closure of six of its pubs across the UK. 

A BrewDog spokesman said: "Unfortunately, despite our best efforts, we have reluctantly had to withdraw from the proposed Waterfront location, due to the current challenging economic conditions affecting the viability of this site.

"We do, however, remain committed to opening in the town in the future and bringing BrewDog to the people of Ipswich.”

Plans revealed the bar would cater for 250 customers with indoor seating proposed at both ground level and mezzanine level, with an outside seating area to the front of the unit.

BrewDog secured its licence to sell alcohol in January. 

Ipswich Star: Sophie Alexander Parker of Ipswich CentralSophie Alexander Parker of Ipswich Central (Image: Simply C Photography)

Sophie Alexander Parker, head of Ipswich Central, said: "BrewDog pulling out of their initial location in Ipswich along the waterfront is for sure a blow to the area.

"However, having spoken to a representative from BrewDog they are committed to being in Ipswich and are keen to continue conversations on alternative locations."