A new baby toys and clothing store opened in a Suffolk seaside town at the weekend in premises that used to be occupied by Scarborough Opticians and Hearing Care.
Fox + Bramble started trading on Saturday on the corner of Orwell Road and Stanley Road, selling goods for the baby and pre-school market.
READ MORE: Suffolk: Baby store Fox + Bramble to open in Felixstowe
The new store joins an existing site in St Peter's Street, Ipswich.
Owner Sarah Blanchard said: "The opening was a huge success. Everyone's reaction when they walked through the door was so lovely to see."
In January, she told the EADT she had decided to open in Felixstowe because she could 'see a lot of potential' in the town and believed it was 'going to thrive'.
READ MORE: Felixstowe news
In addition, she grew up in the town and felt the area had a bright future in spite of some negativity about the number of vacant shop fronts in the town centre from retailers that had closed down.
She added: “I grew up in Felixstowe and know the town quite well, so I thought ‘why not give it a go?’”
READ MORE: Suffolk news
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