More than 25,000 Ipswich Town fans will be honouring the club's former chairman with a one-minute round of applause at today's match.
Former Ipswich Town chairman John Kerr died aged 83 on Wednesday.
Mr Kerr, who also developed Easton Farm Park and played a leading role in Suffolk's farming life, was one of the best-known figures in the county.
Ipswich Town players will be wearing black armbands during this afternoon's match at home to Shrewsbury Town to honour Mr Kerr's memory.
READ MORE: Family of John Kerr share fond memories of Suffolk farmer
The match is set to attract a bumper crowd of more than 25,000 fans who will take part in a minute's applause before the kick-off.
Since his death, tributes have been pouring in to the "pillar of Suffolk" who helped to guide two of the county's best-loved features, football and farming, into the 21st century.
Members of the Kerr family will be at the match to witness the appreciation of the fans.
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