A new Asda supermarket is set to open its doors in Ipswich at the end of this month.

The supermarket chain has confirmed a new branch of its Asda Express stores will in the town as part of an expansion across the country. 

It comes after a multi-million pound investment into acquiring stores from Co-op and the EG Group. 

Ipswich Star: The new store will open in Sproughton RoadThe new store will open in Sproughton Road (Image: PA)

The new branch in Ipswich is set to open in Sproughton Road on February 29. 

The postcode for the new store is listed as IP1 5BL.

A total of 110 new Asda Express shops will be unveiled in February.

Andy Perry, Asda’s vice president of convenience, said: “Asda’s significant investment in building a nationwide chain of convenience stores is a key component of our long-term strategy to become the number two player in UK grocery.

"February is a transformational month for programme with a record number of store openings and conversion of all former Co-op sites to Asda Express sites.

"The teams have worked at pace to reach this point and we look forward to bringing Asda’s quality and low prices to many more communities across the UK.”