A free interactive game around Ipswich has officially launched – with nearly 4,000 participants signing up for the first day.

Beat the Street Ipswich is an interactive game that encourages people to walk, cycle and wheel for prizes.

The game started on Wednesday, February 14 and takes place for six weeks until March 27.

'Beat Boxes' have been placed on lampposts around the borough, and they beep and flash as they help participants explore the area and all it has to offer and to develop the habit of regular exercise.

To play, players need a card which can be collected from one of the distribution centres, or those over 13 can download the free Beat the Street app.

The first week of the game is themed Go Play for players to get to grips with the rules and subsequent weeks have a different focus, from Go Explore to Go Wild and Go Travel.

The game is being delivered by Intelligent Health in partnership with Suffolk County Council, Ipswich and East Suffolk Alliance, and Ipswich Borough Council.

Paul West, Suffolk County Council's cabinet member for Ipswich, said: "Beat the Street is off to a great start.

Ipswich Star: Councillor Paul WestCouncillor Paul West (Image: Suffolk County Council)

"Thanks to everyone who has signed up so far and please keep encouraging friends, family and neighbours to get involved."

John Cook, Ipswich Borough Council portfolio holder for communities and sport, added: "Beat the Street provides an incredible opportunity to support children and their families to become active as a habit, through a fun and friendly competition.

Ipswich Star: Ipswich councillor John CookIpswich councillor John Cook (Image: Charlotte Bond)

"We’re delighted that the game will give everyone of ages and abilities the opportunity to explore the area, to spend time together as a family and to enjoy walking, cycling and rolling outdoors in all the wonderful green spaces across the town."

The game is open to people of all ages, and players can join a school, community or a workplace team.

More information can be found here.