The highly recognisable Copdock Toys 'R' Us sign is set to be auctioned off ahead of M&S's move into the former toy store.
Ipswich Borough Assets (IBA) has confirmed that the iconic sign, which is visible from those driving along the A12 and A14, will be removed when redevelopment on the former Copdock Interchange store begins.
IBA hopes that after the sign has been removed and auctioned off it will find a good home with someone who appreciates the nostalgic value after the store closed down in 2018.
CLICK HERE TO SIGN UP TO OUR BUSINESS NEWSLETTER
Colin Kreidewolf, chair of Ipswich Borough Assets, said: "The removal and auction of the Toys 'R' Us sign marks the end of an era and the beginning of exciting new retail for Ipswich.
READ MORE: Do you remember visiting the Ipswich Toys R Us?
"With the arrival of M&S, we’re welcoming a fantastic addition to the town, bringing quality shopping and new opportunities for residents.
READ MORE: M&S eyeing up three Suffolk towns for potential new stores
"We are committed to ensuring that the proceeds from this auction benefit our local community, supporting essential council services that many residents rely on."
The store first opened its doors on the outskirts of Ipswich in the early 1990s and was a popular place for many as it attracted people from all over the county.
While the store was open it often held special events including a Ben 10 themed party in 2010.
In November retail giant M&S announced it would be taking over.
The construction of the new superstore will see the current building demolished to make way for a new two-storey store.
The new store will be 60,000 sq ft. This is slightly larger than the 50,000 sq ft M&S department store in the town centre and will sell food, clothes, household goods and include a café.
Despite the new store M&S has signed an agreement with Ipswich Borough Council to say that it will retain a town centre presence for the next 10 years.
Share