We asked AI to redesign the Ipswich Town Football Club logo

In this case, we used ChatGPT and its function to generate images from a selection of prompts to see what it would come up with. 

First though, let's remind ourself of the classic. 

The current logo was adopted in 1995 (Image: PA) The current Ipswich Town logo was introduced in 1995, featuring the iconic Suffolk Punch, the colours of blue and white, the waves at the bottom of the logo representing the River Orwell and of course the turret design of both the Wolsey Gate and the town's medieval past.

It is a classic logo, partially because it has remain unchanged in three decades, and even then it is only a subtle change from the previous logo used since 1972.

So for the first design, we used the prompt 'design a new logo for Ipswich Town Football Club, taking into account the history of the area'. 

The first attempt of a logo redesign for Ipswich Town (Image: Newsquest)

This feels like an updated design which doesn't stray too far away from the current logo - the addition of the gear as a nod to the Tractor Boys nickname is nice as well.

I'm personally not a fan of the singular white line on on the edge of the blue crest, but this may be an AI error.

As a first attempt it's not bad, but there is definitely room for improvement. 

For the next attempt, we used the same prompt but added in to use more of the history of the club and the area of Ipswich.

The second design (Image: Newsquest) Now this is my personal favourite - it keeps the classic shape, whilst introducing the gold. 

The Suffolk Punch looks stoic, with the Orwell Bridge introduced at the bottom and a skyscape reminiscent of Ipswich in the background with the Wolsey Gate just peeking through. 

The golden wheat is a nice touch but the strange symbol to the left is a bit out place.

For the next attempt, we changed it up, and asked ChatGPT to design a 'modern' looking logo, like the simplified Liver bird of Liverpool or the simple J of Juventus. 

The third design (Image: Newsquest) It's not as bad as I was expecting. Modern logos aren't the most popular and this doesn't do much to honour the traditional badge. 

I like the Suffolk Punch standing on its hind legs but that is about all it does for me.

Had the tower crest been kept or a different font for the ITFC, it would be a lot stronger. 

The prompt for the next logo design was to use more of the Orwell Bridge motif, and to be a bit more creative.

The fourth design (Image: Newsquest) The first non-shield design which is really unique and offers something a little different. 

I like how the Orwell Bridge has been introduced, but the Suffolk Punch should be facing in the other direction. 

It is strange how it contains 'Football Club' and 'FC' though. It's not Ipswich Town Football Club FC!

Definitely not the worst, but Blues fans would certainly be upset to see this sort of design unveiled as the new club crest.

Using a similar prompt, ChatGPT came up with another design, but to refine the features from the previous one.

The fifth design (Image: Newsquest) Loving the different colour blue and the return to the shield style crest. 

The Orwell Bridge design is a really nice addition but again the Suffolk Punch is facing the wrong direction. 

Our final design is an interesting one, the prompt was, taking all of the designs into account and other places around Ipswich, get creative. 

The final design (Image: Newsquest) Wolsey Gate? Check! Orwell Bridge? Check! Blue and white? Check! Gold lettering and the Suffolk Punch in the right direction? check!

With the Willis building thrown in there, it is a really interesting design and one that I was not expecting.

Which design was your favourite? Let me know at oliver.picton@newsquest.co.uk