Willis goes pink ahead of Ed Sheeran's Ipswich shows

The 1975-built Willis Tower Watson has changed the colour of their site by adding pink lights ahead of Suffolk's stars' concerts at Portman Road. 

Ipswich Central have been campaigning to turn the town pink to reflect Sheeran's new album, Play, which features the same bright pink colouring. 

Willis Tower Watson has gone pink for Ed Sheeran (Image: Shikhar Talwar) The Friars Street building has projected pink lights onto its black windows (Image: Shikhar Talwar) Threads For All have also added the masks (Image: Shikhar Talwar) Locations across the town centre have displayed 'Welcome Home Ed' posters and plaques celebrating where the singer-songwriter has performed, such as the Steamboat Tavern, the Thomas Wolsey and the Cornhill.

The 50-year-old building in Friars Street has put coloured lights to project onto its black film windows, to give the impression that it had turned pink. 

Seven turned their logo pink (Image: Shikhar Talwar)

Seven Asset Management has put a cardboard cutout of Ed Sheeran in their window (Image: Shikhar Talwar) Associated British Ports has turned the Old Custom House pink (Image: Shikhar Talwar) Meanwhile, Seven Asset Management in St Peter's Street has coloured their logo outside the office, and also added several signs along their windows dedicated to Sheeran, including a cardboard cut-out of the star.

Other shops along the Saints, such as James St Peters, The Hidden Garden, Applaud, LoveOne and several other stores have also gone pink. 

The Hidden Garden and James St Peter's have also put out pink colours (Image: Shikhar Talwar) Applaud and Love One put out the decorations as well (Image: Shikhar Talwar) Thomas Wolsey will be The Old Phone again (Image: Tom Cann) Similarly, the Thomas Wolsey pub, which will be nicknamed The Old Phone once again after one of Sheeran's songs, has several decorations and pictures across their store. 

The pubs owner, Damon Jeffery, previously said: "We will have Ed Sheeran pictures up from when he performed here recently, merchandise on sale, live music with Ed Nearan, a tribute act, performing on Thursday.

"We then have two live music acts every day of the weekend, Ed's lookalike is coming down on Saturday."

Vacant stores have put up huge pink posters (Image: Shikhar Talwar) Cafe Nero has also joined in on the trend (Image: Shikhar Talwar) Bunting has been added to the walk (Image: Shikhar Talwar) Within the town centre, bunting is being added in the Walk, the Butter Market, Tavern Street and Lloyds Avenue. 

Along with this, vacant stores and those with huge windows, such as Cafe Nero in Upper Brook Street, have also added pink welcome home posters. 

Ann Summers has turned their mannequins pink (Image: Shikhar Talwar) Coes in Norwich Road have added Ed Sheeran masks (Image: Shikhar Talwar) A rabbit donning Ipswich Town's pink kit has been placed outside Portman Road (Image: Shikhar Talwar) This trend has carried through to clothing stores like Ann Summers in Tavern Street and Coes in Norwich Road, with their mannequins wearing pink clothes, and the latter also featuring Sheeran's masks on them. 

A 'Hop to it' bunny has also been placed outside Portman Road, donning Ipswich Town's pink kit.