Ipswich Town chairman Mark Ashton has revealed fans can "definitely expect" to see Portman Road used for more events outside of football in the future.
The stadium hosted three nights of Ed Sheeran concerts this summer, as well as a major boxing fight as Fabio Wardley defeated Justis Huni.
Those events look set to not be a one-off for Portman Road and the town as a whole, with the Ipswich Town chairman revealing more are likely to take place in the future.
"I think you can definitely expect to see the stadium used for more events moving forward, whether that is next summer or into the future," he said.
"This summer was very, very much a big test for us because we had redesigned the stadium and built a pitch, and spent millions on a pitch, so we could hold concerts and events such as the Fabio Wardley fight."
Mr Ashton was speaking from Newmarket, where he was representing the club at a royal visit of King Charles III and Queen Camilla.
He was one of several figures from across the county who greeted the royals, shaking hands with the King.
"It is a great honour for the football club to be involved and it is an honour for me personally to be involved.
"We are not only trying to build a football club, we are trying to rebuild a town and support the wider county.
"I think for Suffolk this is a great day and it is a great honour. We are absolutely honoured to be a part of it."
He added that it has been a "very busy" summer for the club as pre-season preparations get underway.
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