Agency in market for expansion

SUFFOLK and London-based marketing agency group Jacob Bailey Ltd announced two new additions to its company of agencies in the last six months.

SUFFOLK and London-based marketing agency group Jacob Bailey Ltd announced two new additions to its company of agencies in the last six months.

Vitamin Creative a direct-to-design agency was set up last November to offer a service that was more suitable to meet the needs of start up and small businesses in Suffolk.

Managing director of Jacob Bailey Ltd Shaun Bailey said: “It was very exciting having a new brand join the Jacob Bailey family and it's really rewarding to be able to offer small businesses a cost effective marketing design service at a time when standout and a polished image is absolutely crucial”.

A month later Ipswich-based White Space Public Relations was also set up.

With an increasing demand from clients and other businesses across the county for more accountable PR, Mr Bailey said that it made sense for the group to offer a complete public relations service.

He added: “With the advent of digital channels such as blogs and social networks, public relations has become increasingly more targeted, easier to track and most importantly more accountable, making it more aligned with the group's core principles.

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“Public relations has always played an important role in the marketing mix, but during this downturn it seems that more businesses have recognised the value of PR and its ability to cost effectively maintain brand awareness and help stretch struggling marketing budgets.”

White Space Public Relations' director Dean Wales said that the agency's adoption of digital PR channels, has allowed them to stretch their clients' budgets even further.

He added: “Social networks such as Facebook, Twitter and a multitude of others have opened up new, personal and very effective avenues for PR, offering clients even greater reach, effectiveness and accountability.

“A lot is expected from marketing teams at the moment and they're expected to produce results from reduced budgets. Helping them to be as effective as possible will help businesses during these tough times and give them greater competitive advantage once we're through it.”

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