A CAMPAIGN to highlight the damaging effect of fly-tipping has begun in Ipswich.Ipswich Borough Council's Streetcare team has invented a cardboard villain, the Faceless Fly-tipper, as a way to get their message across that getting rid of rubbish in public areas is a costly and illegal practice that needs to be stopped.

A CAMPAIGN to highlight the damaging effect of fly-tipping has begun in Ipswich.

Ipswich Borough Council's Streetcare team has invented a cardboard villain, the Faceless Fly-tipper, as a way to get their message across that getting rid of rubbish in public areas is a costly and illegal practice that needs to be stopped.

The three-week campaign kicked off this week when the Faceless Fly-tipper was placed in The Cornhill, with a pile of rubbish scattered around him. The Streetcare team was on hand to answer any questions and there was also lots of information about how to report the offence.

Glynis Wood, from Streetcare, said: “There was quite a lot of interest. People were curious about what it was and came over to have a look.

“We are hoping it will be an education for people so they know where they can dump stuff.

“About �25,000 a year is spent on cleaning up fly-tipping in Ipswich and that is taxpayers' money.”

The figure will next be appearing at the Craft Fair in Christchurch Park today

Anyone who witnesses fly-tipping should call the Cleaner Ipswich Hotline on 01473 433000.