Eloise's sweet success

IT is a message which is close to an eight-year-old girl's heart - and now her dream will be immortalised on her favourite sweets for everyone to see.

IT is a message which is close to an eight-year-old girl's heart - and now her dream will be immortalised on her favourite sweets for everyone to see.

For generations, opening a packet of Love Hearts has been about much more than just satisfying a sweet tooth - the mushy messages on each one made them a token of love and affection.

And now the taste of the sherbet-like treats will be all the more sweeter for Eloise King, from Lowestoft, after her mother won her a competition to have her name emblazoned across them.

The message “Eloise Mermaid” will now be passed around the playground along with classic slogans like “Dream Girl”, “Cuddle Me” and “Cutie Pie”.


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Eloise, who is autistic, has always told her mother, Sarah Elson, that she wanted to grow up to be a mermaid and the Roman Hill Primary School pupil is delighted her dream will be featured on the fizzy sweets as part of the 80th birthday celebrations of the sweets' maker Swizzels Matlow.

The personalised Love Hearts will now go into production, with the new sweets set to hit the shelves by September and Mrs Elson said her daughter could not wait.

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