GENEROUS staff at an Ipswich insurance giant dressed down and dug deep in support of an appeal aimed at helping young people caught up in vice and drugs.

GENEROUS staff at an Ipswich insurance giant dressed down and dug deep in support of an appeal aimed at helping young people caught up in vice and drugs.

Willis employees made donations to The Somebody's Daughter memorial fund for the privilege of abandoning their usual office attire and going to work in jeans and t-shirts.

Over the course of two dress-down days, a staggering £1,702.74 was raised, all of which has been added to the fund total.

David Worne, Willis' human resources executive director, said: “Employees approached the company with a request to hold a dress-down day to raise a contribution to the fund and, in fact, held two dress-down days.

“During such awful incidents, it is remarkable how communities come together to support each other.”

The latest contribution has pushed the fund total nearer to the £20,000 mark.

The Somebody's Daughter memorial fund, run in conjunction with Ipswich Borough Council, was created in the wake of the deaths of Gemma Adams, Tania Nicol, Anneli Alderton, Annette Nicholls and Paula Clennell.

All of the proceeds will be used to support vulnerable youngsters in Ipswich, by providing rehabilitation.

Donations to the Somebody's Daughter memorial fund can be made in a variety of ways. You can donate online by visiting www.eveningstar.co.uk/daughter, in person at Ipswich Borough Council's customer service centre in the Town Hall, over the phone by calling 01473 433777 or by cheque, made payable to Somebody's Daughter Memorial Fund, to PO Box 772, Ipswich Borough Council, Grafton House, 15-17 Russell Road, Ipswich, Suffolk, IP1 2DE

Special promotional posters and collecting buckets are available by calling Evening Star reporter Josh Warwick on 01473 324840 or by e-mailing josh.warwick@eveningstar.co.uk

Weblink: www.eveningstar.co.uk/daughter