Ipswich: Visitors could win prizes as annual floral trail launched in town centre

THE town’s annual Floral Trail launches in the town centre this week offering visitors the chance to win prizes and celebrate the diverse retail offer in the town centre.

Organised by Ipswich Central and Ipswich Borough Council, it is hoped that the Floral Trail will encourage shoppers to visit all areas in the town centre while also enjoying the floral displays and sculptures.

It will also provide an opportunity for visitors to win one of five �100 shopping vouchers to spend with the town’s retailers.

The trail comprises five sculptures representing a variety of items relevant to the town centre to showcase the diverse range of businesses.

Among them is a shoe outside Next in Westgate Street, a crown outside the Chelsea Building Society in Princes Street to celebrate the Diamond Jubilee, a watch outside Toni and Guy in the Buttermarket, a boat outside Saints Caf� in St Peters Street to represent the Maritime Festival, and a cup and saucer outside the Ipswich Lighting Centre in Tacket Street.

On the bottom of each floral planter, there is a special phrase and QR code. Visitors can scan the QR code using their smartphone and will be taken to an app on the All About Ipswich Facebook page where they can enter a competition with the chance to win �100 of vouchers to spend in the town centre.

Visitors also have the opportunity to sign up for VIP Ipswich – a free, online reward scheme featuring offers from town centre shops and restaurants, which is set to replace Ipswich Central Plus in July 2012.

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Paul Clement, chief executive of Ipswich Central, said: “The launch of the Floral Trail signals our ongoing effort to enhance the experience of shoppers and visitors in Ipswich town centre, as connecting place and technology is key.”

For more information on the Floral Trail and for further activities in Ipswich town centre, please visit www.allaboutipswich.com