A UK supermarket has brought back its hugely popular limited-edition pink Diet Coke cans, and shoppers are calling them “literal heaven”.
The pastel-coloured cans have returned exclusively to Asda as part of the retailer’s annual Tickled Pink breast cancer campaign.
Customers can pick up a box containing 30 330ml cans for £10, reduced from £14.24.
That works out at around 33p per can, as reported by What’s The Jam?
Despite their dramatically different appearance, the cans contain ordinary Diet Coke rather than a new pink-coloured drink or limited-edition flavour.
The pink packaging carries a white ribbon design and has been released to mark the 30th anniversary of Tickled Pink.
Pictures of the returning product were shared on Facebook by food-spotting page Newfoodsuk, prompting excited reactions from shoppers.
One person tagged a friend and wrote: “Oh my gosh literal heaven.”
Another said: “These are cute.”
“I feel a bulk buy coming on,” added a third.
The cans are part of a collection of more than 220 grocery, clothing and homeware products turning pink at Asda during October.
Tickled Pink is a partnership between Asda, Breast Cancer Now and CoppaFeel!.
It was launched in 1996 and has since raised more than £100million for breast cancer charities.
The pink Diet Coke multipacks are available online and in participating Asda stores while stocks last.
Availability may vary between branches.
Asda and Sainsbury's recall issued
Snack bars sold at Asda and Sainsbury's have been recalled due to an undeclared peanut risk.
Halo Foods Ltd is withdrawing batches of Skinny Crunch Light Peanut Butter Bars after a packaging mistake.
Peanut butter bars were accidentally placed inside Skinny Whip Toffee bar wrappers at the production site.
Because of the packaging error, the wrappers do not state that the snack contains peanuts.
Tuesday 13 October 2026 - Halo Foods Limited recalls Skinny Crunch Light Peanut Butter Bars because of undeclared peanuts: https://t.co/swOXeX1MsC The contents have been mispacked in Skinny Whip Toffee bar wrappers, which do not declare peanuts as an ingredient on the wrapper. https://t.co/xK2FSpySfV
— Food Standards Agency (@foodgov) October 13, 2026
This means the product presents a potential health risk to anyone with an allergy to peanuts.
An allergy alert has been issued by the Food Standards Agency to warn consumers about the affected packs.
The recall affects five-packs of 20g bars marked with batch code 6238 and a best before date of August 2027.
Affected boxes contain individual bars carrying time stamps between 8.30am and 10.30am.
Stock was distributed to selected Sainsbury's stores across England, alongside selected Asda supermarkets in England and Scotland.
Consumers who have bought the affected product are urged not to eat it.
Customers should return the bars to the store where they were bought to receive a full refund.
Shoppers with concerns about their health after eating the snack are advised to seek medical guidance.
Halo Foods confirmed that no other Skinny products are affected by this packaging issue.
Point-of-sale notices are being displayed in affected stores to explain the reason for the recall.
Notice posters displayed in retail branches explain what steps customers should take to claim their money back.
Support organisations for people with food allergies have also been notified to help spread the warning.
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