See inside brand new Joules store in Ipswich town centre as shoppers queue for opening

Shoppers queue up for the opening of Joules in Ipswich. Pictured is Anna Matthews, who arrived at 3a

Shoppers queue up for the opening of Joules in Ipswich. Pictured is Anna Matthews, who arrived at 3am, with fellow fans. Picture: EMILY TOWNSEND - Credit: Archant

Dozens of shoppers queued outside the new Joules store in Ipswich overnight for the official opening of the outlet.

Joules staff Emily King and Lauren Hopkins inside the new shop before the ribbon was officially cut.

Joules staff Emily King and Lauren Hopkins inside the new shop before the ribbon was officially cut. Picture: EMILY TOWNSEND - Credit: Archant

The first to arrive, Anna Matthews of Le Tour Cycle Cafe, was there at 3am – the earliest of around 60 people.

A gift voucher worth £200 was presented to the 48-year-old – the ten shoppers behind her got £100, while the following ten received £50.

Every customer in the queue after the first 21 were offered a gift bag and a 15% off voucher as a welcome.

Anna said: “I got here at 3am because I’m really passionate about Ipswich and I think a Joules store in the centre of town will be amazing for us.

“I think small businesses are going to benefit and I think large businesses will actually get on board and say, let’s move to Ipswich too.

“It’s been a great event because there’s a warmth in the crowd, we’ve had music, we’ve had lovely snacks and coffees from Joules and tea and it’s just all good.

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Joules marketing officer Lauren Hopkins said staff were delighted to bring the store to Ipswich.

Dozens of people queued outside Joules for their chance to win a £200 voucher. Picture: EMILY TOWNSE

Dozens of people queued outside Joules for their chance to win a £200 voucher. Picture: EMILY TOWNSEND - Credit: Archant

“We’ve had an amazing response,” she said.

“Everyone in the queue – which increased from about 40 to 60 throughout the morning – was ready to get their hands on our new collection.

“We have a lot of other stores across Suffolk and it’s brilliant to bring a shop to the centre of Ipswich, the county’s biggest town.”

Le Tour Cycle Cafe owner Anna Matthews, who was the first in the queue for the Joules opening at 3am

Le Tour Cycle Cafe owner Anna Matthews, who was the first in the queue for the Joules opening at 3am. Picture: EMILY TOWNSEND - Credit: Archant

A sneak preview inside the new Joules store on the Buttermarket. Picture: EMILY TOWNSEND

A sneak preview inside the new Joules store on the Buttermarket. Picture: EMILY TOWNSEND - Credit: Archant