IPSWICH town centre was packed with shoppers in a party mood when the town's Christmas lights were switched on.

IPSWICH town centre was packed with shoppers in a party mood when the town's Christmas lights were switched on.

Thousands of people joined in the countdown to 5.15pm yesterdaywhen the lights were turned on to provide a dazzling display to brighten up a dull November afternoon.

Parents brought along their children with glow-in-the-dark toys and they enjoyed the 15-minute build-up to the big moment, with entertainment provided by the Ipswich Town cheerleaders.

There was also a visit from Postman Pat on the stage in front of the Town Hall and then Cinderella arrived in time for the ball and waved to the crowds from a balcony.

Fake snow swirled in a biting cold wind, lasers lit up the Cornhill and shopkeepers hoped the festive spirit would result in a bumper Christmas shopping period.

Paul Clement, executive director of Ipswich Central, said: “We are taking the Ipswich Christmas campaign to a new level this year as part of the Business Improvement District's commitment to a better town centre.”

Park and Ride buses in Ipswich were free all day to encourage the public to visit the town.