Popular American bakery chain Cinnabon will no longer be coming to a service station near the outskirts of Ipswich, it is understood.

Signs for the Cinnabon store appeared at the Sproughton service station, which is run by the EG group, in September last year.

However, few other details on the branch, such as when it would open, were available.

It is now understood that the bakery chain will no longer open at the service station, given the recent success of the grocery store already on the site.

The American chain is best known for its cinnamon rolls but also offers coffee and cold drinks.

In 2020, Cinnabon bosses had announced their intention to open 150 stores in the UK before 2025.